[Verse 1] Used to have a shape Used to have a face Something you could recognize From half a mile away Then somebody said "It feels a little dated" So they hired six agencies And had it renovated Lose the curves Lose the flair Straighten every letter there Make it clean Make it safe Make it look like every brand [Pre-Chorus] Simplify Modernize Take away what made it mine Simplify Standardize Now we're all the same design [Chorus] MAKE IT SANS MAKE IT CLEAN MAKE IT LOOK LIKE EVERY COMPANY MAKE IT BLACK SPACE IT OUT THAT'LL BE TWO MILLION POUNDS Lose the shape Lose the soul Put the logo In a PowerPoint MAKE IT SANS MAKE IT BLAND Congratulations You're a luxury brand [Verse 2] Saint Laurent dropped Yves Burberry lost its class Balenciaga looked around And said, "Just make it sans" Balmain joined the lineup Berluti did it too Twenty years of recognition Gone by quarter two Then McLaren joined the club Killed the speed inside the name Rounded out the edges Now the arches look the same Red behind it Yellow type Tell me that don't look just right Seven-figure rebrand Now I want some fries [Chorus] MAKE IT SANS MAKE IT CLEAN MAKE IT LOOK LIKE EVERY COMPANY MAKE IT BLACK SPACE IT OUT THAT'LL BE TWO MILLION POUNDS Lose the shape Lose the soul Put the logo In a PowerPoint MAKE IT SANS MAKE IT BLAND Congratulations You're a luxury brand [Instrumental Break - 8 bars, jagged guitar and synth bass] [Bridge] Premium performance Heritage and class Somehow after rebranding I just want fries with that "Timeless." "Flexible." "Digital first." "Globally scalable." Cool. It still looks worse. [Final Chorus] MAKE IT SANS MAKE IT CLEAN ERASE ANOTHER IDENTITY MAKE IT SAFE MAKE IT FLAT FOCUS GROUP THE LIFE FROM THAT Twenty years Building recognition Twenty minutes Killing the distinction MAKE IT SANS MAKE IT BLAND Everybody clap For the rebrand [Outro] Same font Same weight Same deck Different name Same font Same plan Make. It. Sans.
