
Every Brand Wants to Rule Your World
[Intro — Television Static] This song is brought to you by— [Beat Drops] [Verse 1 — Laid-Back Southern Rap] Used to be commercials were part of the deal. Watch a little TV, let somebody make their spiel. Maybe you'd want it, maybe change the channel. Maybe find a burger place or buy a better flannel. Then the show came back. That was pretty much it. Nobody chased you down the hall to advertise more shit. Now there's one before the video, another halfway in. Then the person in the video starts advertising again. Banner at the bottom, sponsored link above. Algorithm swears there's something else you're gonna love. Pay for the service, still they squeeze another through. Pay a little extra and they'll stop selling shit to you. [Pre-Chorus — Building] Everywhere I look, Somebody bought the view. Every empty space Has something selling through. [Chorus — Fully Sung, Big and Melodic] Every brand wants to rule your world. Every screen wants a piece of your eyes. Every moment brought to you by someone. Every silence monetized. You can scroll away. You can change the channel. You can swear you're not their kind. But every brand wants to rule your world One second at a time. [Verse 2 — Rhythmic Rap] Pull the pin, save the king, build the town, fight the bear. Download what they showed you— None of that shit's there. Miracle pill, smiling couple running down the beach. Side effects take longer than the problem that they treat. Movie hero grabs a drink, label pointed at the lens. Car rolls into frame like it's another cast member. Influencer found the greatest thing they've ever fucking tried. Funny how their favorite changed when somebody else supplied. And I ain't saying advertising never did nobody good. Tell me what you're selling. Hell, I might buy it if I could. But somewhere selling products turned to selling me myself. Now every fucking company has opinions on the shelf. [Pre-Chorus] Everywhere I look, Somebody bought the view. Every empty space Has something selling through. [Chorus — Sung] Every brand wants to rule your world. Every screen wants a piece of your eyes. Every moment brought to you by someone. Every silence monetized. You can scroll away. You can change the channel. You can swear you're not their kind. But every brand wants to rule your world One second at a time. [Interlude — Cheerful Voice] This song is brought to you by— [Piney] No. [Beat Returns] [Verse 3 — Faster Rap, Building] Billboard, banner, inbox, feed. Sponsored want and sponsored need. Gas pump talking while I'm pumping. Phone starts buzzing, something's coming. Accept the cookies, join the list. Tap allow, you might've missed The thing you searched for Tuesday night, The thing you almost bought but didn't, The thing you mentioned near your phone, And now that fucker's somehow listening. Scroll. Pause. Hover. Click. How long'd you look? What made you quit? Where'd you go? What did you buy? How much is an open eye? Put the logo on the jersey. Put the logo on the floor. Put the logo in the movie. Put another by the door. Put an ad inside the ad That's playing in the ad before— [Music Stops] [Piney] Jesus fucking Christ. [Bridge — Half-Time, Darker] Hold my eyes open. Make damn sure I see. Tell me what I'm missing. Tell me what I need. Sell me being younger. Sell me being thin. Sell me something that'll fix The thing you made me hate within. Maybe ads aren't evil. Maybe selling shit is fine. But does every waking moment Need to monetize my eyes? When every road and every screen Has somebody keeping score, I don't hate advertisements. I just can't take anymore. [Instrumental Rise] [Final Chorus — Fully Sung, Huge] Every brand wants to rule your world. Every screen wants a piece of your eyes. Every moment brought to you by someone. Every silence monetized. You can scroll away. You can change the channel. You can close your fucking eyes. But every brand wants to rule your world One second at a time. [Post-Chorus — Sung Harmonies] One second at a time. One second at a time. Just one more thing to see Before they'll let you live your life. [Outro — Acoustic Guitar] I remember when commercials Had the decency to end. [Silence] [Cheerful Voice] This moment of silence Is brought to you by— [Hard Cut]

