[Intro] Thirty in the room… Still told the story. Thirty in the seats, three-thirty on the deed. Yeah. Sometimes the blessing ain’t getting in. Sometimes the blessing is building your own door. [Verse 1] New Orleans child with a page full of pain, Put the hurt in a script, put his name on the stage. Every dollar on faith, every ounce in the play, Opened up the curtain… Thirty people came. That’s where dreams get tested. He came back. Same story, more truth, more miles on the map, Church crowd, word spread, Black folks packed. City after city, he was building the base, Before Hollywood knew him, his people knew his name. That’s leverage. Madea walked in and the whole room knew, Funny on the surface, underneath it was truth. Family, faith, pain, what our people lived through, He knew his audience before the industry knew. Stage became screen, screen became shows, shows became catalogs, catalogs became gold. Every time they watched it, something came back home. That’s different money when the copyright’s yours. [Pre-Chorus] Write it. Build it. Know who you’re building for. Keep it. Grow it. Then build a bigger door. If they won’t give you the room, build the floor. If they won’t give you the keys… [Hook] OWN THE LOT! Own the story, own the shot, own the spot. OWN THE LOT! Build it once, let the value never stop. From the page to the stage to the screen to the block… OWN THE LOT! Thirty in the seats, three-thirty on the deed. OWN THE LOT! Turn the story into equity. OWN THE LOT! Yeah… That’s the Perry philosophy. [Verse 2] Study the architecture. He built more than fame, built assets with the checks. Intellectual property, then protected the investment. Audience first. Infrastructure next. When the content got valuable, ownership collected. Don’t only learn the craft, learn the contract. Don’t only make the movie, know where the rights at. Don’t only build attention, build somewhere to send that. Story plus ownership… Run the math back. [Flow Switch] Play to the film, film to television, television into leverage, negotiate position. Lot full of stages, vertical integration, culture into ownership, ownership into institutions. Built where armies once stood, now the cameras roll. History under the pavement, future in control. Our stories on the stages, our names above the doors. When you own the infrastructure, you negotiate more. And after the money? Service. Feed somebody. Help somebody. Build somebody. A billion with a purpose can build everybody. [Hook] OWN THE LOT! Own the story, own the shot, own the spot. OWN THE LOT! Build it once, let the value never stop. From the page to the stage to the screen to the block… OWN THE LOT! Thirty in the seats, three-thirty on the deed. OWN THE LOT! Turn the story into equity. [Bridge] I’ve been watching. Smith showed me scale. Steward showed what’s possible. Perry showed me something else… Keep what you create. We always had imagination. Always had rhythm. Always had stories. Always made culture move. Now add ownership. Now add infrastructure. Now add AI. Watch what happens. [Verse 3] So I’m building PRISM Studios with the blueprint in sight, different generation, different tools, same rights. He had stages and cameras. I got models and light. AI in the workflow, but the ownership tight. Original stories. Original worlds. Original characters putting dreams in our girls. Young boys seeing genius that resembles themselves, then the IP keeps earning while we building somewhere else. I don’t gotta become Tyler. I gotta understand Tyler. Take the principle forward, put my fingerprints around it. Build the audience. Build the engine. Build the talent. Build the campus. Make enough that everybody building with me advances. That’s generational work in a single generation. One life. One run. Whole new foundation. And if three Black men can leave billion-dollar clues… The question ain’t whether. The question is: What we gon’ do? [Final Hook] OWN THE LOT! Own the story, own the shot, own the spot! OWN THE LOT! Build it once, let the value never stop! From the pain to the page to the stage to the top… OWN THE LOT! Thirty in the seats! Three-thirty on the deed! Story into culture! Culture into equity! OWN THE LOT! OWN THE LOT! OWN THE LOT! [Outro] Thirty people came. He kept going. That’s the part. Before the billion. Before the studio. Before the deals. He kept going. Then he owned it.
