[INTRO] Yeah PRISM You had the conversation You had the idea You made the connection But tell me… Did you keep it? [HOOK] What’s your capture percentage? How much of your life made it into intelligence? What’s your capture percentage? If it happened then vanished, tell me where the evidence went Capture it Structure it Connect it Retrieve it Reason on it Act on it Now we can achieve with it What’s your capture percentage? What’s your capture percentage? [VERSE 1] Nine o’clock call, client told you what they need Ten o’clock meeting, team planted three seeds Lunch with a prospect, gave you the real pain Four o’clock ride home, idea hit your brain Six different moments, value in the air Tomorrow comes around, tell me what’s still there? Calendar got the meeting CRM got a name Notes got the outcome But who remembers why it changed? That’s context leakage Gold through the cracks Everybody making knowledge Ain’t nobody bringing it back AI sitting ready But the memory thin You asking better questions With no history to send Best model in the world Still working half-blind ’Cause intelligence gets stronger When you give it what survived [PRE-CHORUS] Recorded ain’t captured Captured ain’t structured Structured ain’t useful If nobody can touch it Stored ain’t remembered If search can’t retrieve And insight ain’t value ’Til it makes somebody move [HOOK] What’s your capture percentage? How much of your life made it into intelligence? What’s your capture percentage? If it happened then vanished, tell me where the evidence went Capture it Structure it Connect it Retrieve it Reason on it Act on it Now we can achieve with it What’s your capture percentage? What’s your capture percentage? [VERSE 2 - RHYTHMIC RAP] Walked in the room, met Sarah, met James Sarah needs automation, James got a name James knows a manufacturer looking for change Sarah said Tuesday, now Tuesday came Did you write it? Did you voice it? Twenty-second recap, now you can deploy it Who was there? What they need? What did you promise? What’s the next deed? Networking ain’t networking If every link fades Relationship capital evaporates in days Phone call hit different Ten minutes, straight truth Could be worth more than the hour-long Zoom So capture what matters Not everything said Minimum friction Maximum thread We ain’t building surveillance We’re building recall So the things worth remembering Don’t disappear at all [BREAKDOWN] Experienced Captured Structured Retrievable Activated Say it again Experienced Captured Structured Retrievable Activated Now watch the intelligence compound [BRIDGE - SUNG] Human memory was carrying the load Now the context got somewhere to go Every lesson Every choice Every meeting Every voice Years from now when somebody asks why You don’t have to guess You can ask the archive Ooh… Context that survives Becomes intelligence over time [VERSE 3 - FLOW SWITCH] This bigger than transcripts Bigger than notes This about preserving what the organization knows Decisions with rationale Clients with history Patterns in behavior become institutional memory Capture the ore Alchemy next Turn conversation into assets and context Tasks from the talk SOP from the lesson Copy from the customer Strategy from sessions Founder said the same thing twenty different ways AI finds the principle buried through the days Now that’s IP Sitting in the speech Was always in the building Just outside of reach Capture rate high Context gets deep Connected information gets cheaper to keep Then retrieval rises Activation climbs What used to disappear starts compounding with time [HOOK - BIG] What’s your capture percentage? How much of your life made it into intelligence? What’s your capture percentage? If it happened then vanished, tell me where the evidence went Capture it Structure it Connect it Retrieve it Reason on it Act on it Now we can achieve with it What’s your capture percentage? What’s your capture percentage? [POST-HOOK] Meeting? Capture that Phone call? Capture that Great idea? Capture that Promise made? Capture that Client pain? Capture that New connection? Capture that Decision and the reason? Yeah, you better capture that [OUTRO] Most companies make intelligence Faster than they capture it That’s the gap PRISM closes it Human memory Digital memory Searchable memory Connected memory Organizational intelligence So… What’s your capture percentage?
