[Verse] Late night thinkers in the glow of the screen Supply and demand like a balancing beam Costs creep up but there's profit to be found Market vibes echo with an infinite sound [Verse 2] Sticker shock hits but it's not what you see Behind the flash lies the elasticity Margins grow wider like a corporate grin The battle for buyers where does it begin [Chorus] When price exceeds marginal cost A line in the sand has been crossed Firms dream of getting more business With the marketing you witness [Bridge] Profit whispers on the wind so sly Charts and graphs reaching for the sky Invisible hands shaping every move In this market maze we always improve [Verse 3] Factories hum with potential untamed Efficiency’s the target every CEO's framed Consumers chase value in an endless race While balance sheets laugh in the quiet space [Chorus] When price exceeds marginal cost A line in the sand has been crossed Firms dream of getting more business With the marketing you witness