YOU STILL WATCHING Heitz Lightz — Detroit-Style Diss Track [INTRO — DARK PIANO] Hold up… You said Heitz Lightz ain’t a threat, right? Then explain something— Why you watching? Why you lurking? Why you talking? Every. Damn. Move. Yeah… WE SEE YOU WATCHING. [BEAT DROPS] [HOOK] YOU STILL WATCHING! Every move that we make— YOU STILL LURKING! Waiting on a mistake— YOU STILL TALKING! Got our name in your mouth— If Heitz ain’t a threat… WHAT YOU WORRIED ABOUT?! One-hit wonder? That ain’t us. Thirty different Lightz— WE BUILT THIS UP. Fifty million reasons We ain’t giving this up— LIGHT YEARS AHEAD— GOOD LUCK CATCHING UP! ⸻ [VERSE 1 — RAPID FIRE] They say we ain’t competition, Then monitor every position, Every product, every decision, Every post like it’s television. Screenshot, zoom in, study the caption, Talk about Heitz just to get a reaction. That’s kinda strange for a brand you dismiss— You sure spend a lot of your day watching this. Watching the page. Watching the crew. Watching the products. Watching what’s new. Then tell everybody Heitz ain’t a threat— YOU WATCH US MORE THAN OUR CUSTOMERS DO! You call it talking. We call it promotion. Keep throwing our name into every commotion. Heitz Lightz this. Heitz Lightz that. Thank you— KEEP ADVERTISING THE BRAND. ⸻ [HOOK] YOU STILL WATCHING! Every move that we make— YOU STILL LURKING! Waiting on a mistake— YOU STILL TALKING! Got our name in your mouth— If Heitz ain’t a threat… WHAT YOU WORRIED ABOUT?! ⸻ [VERSE 2 — AMAZON BARS] You wanna talk Lightz? Okay—let’s talk. Your setup got that “add to cart” walk. Looking like somebody hit Prime overnight, Then doubled up the price and called it custom Lightz. Meanwhile Heitz went back to creation— Custom-designed with our own innovation. We didn’t grab something sitting on a shelf, Slap a name on the box and congratulate ourselves. DESIGNED. CREATED. BUILT WITH INTENTION. That’s the Heitz difference— Pay attention. You can call us whatever helps you sleep at night, But customers know when they see those Lightz. And here’s the question You keep dodging tonight: WHY THEY PULLING YOUR LIGHTZ OFF AND SWITCHING TO H-E-I-T-Z? H! E! I! T! Z! Spell that name right— HEITZ! ⸻ [VERSE 3 — DARKER] We ain’t some bad ’80s song That got one little hit then disappeared and gone. One-hit wonder? Wrong company. Thirty different Lightz— THAT’S VARIETY. Different applications, different ways to glow, And we’re still creating— HOW DEEP YOU WANNA GO? Slingshots lit. Rykers lit. Spyders lit. Side-by-sides lit. Trucks get lit. Boats get lit. Golf carts too— IF IT STICKS, WE CAN LIGHT IT. WHAT ELSE YOU WANNA DO? You selling yesterday. We’re designing what’s next. So who’s really watching And who’s feeling threatened? ⸻ [BEAT CUT] Wait… I still need an answer. If your Lightz are supposedly everything… WHY THEY TAKING ’EM OFF? [808 SLAMS] ⸻ [VERSE 4 — SWITCHING TO HEITZ] Pull ’em off. Start again. Customer came over And brought a friend. Old Lightz down. New Lightz installed. Funny how the “competition” Keeps sending us calls. SWITCH TO H-E-I-T-Z. That’s five letters You might wanna memorize. H-E-I-T-Z. ’Cause every time another set comes down, Guess whose Lightz are going on that ride? H-E-I-T-Z! You can watch it happen. You can talk about it. You can lurk online And get mad about it. But talking won’t stop it, And watching won’t either. You keep making spectators— WE KEEP MAKING BELIEVERS. ⸻ [VERSE 5 — RAPID FIRE] Fifty million reasons, grab a calculator, Heitz getting bigger—innovator, creator. Catalog deep and the lineup expanding, You keep watching us grow while pretending we’re stranded. That’s comedy. Front-row seat at a show you hate, Checking every post like you can’t wait. First one watching. First one talking. Probably got notifications on— KEEP WATCHING. Actually— Turn ’em up. Because every time Heitz makes another move, I want you watching exactly what we do. Another design. Another ride. Another customer switching sides. Then go tell everybody: “Heitz ain’t a threat.” While you’re refreshing our page again. [PAUSE] Right. ⸻ [FINAL HOOK — CROWD RESPONSE] WHY YOU WATCHING?! —’CAUSE HEITZ GOT YOUR ATTENTION! WHY YOU LURKING?! —WATCHING EVERY INVENTION! WHY YOU TALKING?! —‘CAUSE THE NAME WON’T DIE! THIRTY DIFFERENT LIGHTZ— FIFTY MILLION REASONS WHY! WHAT THEY SWITCHING TO?! H-E-I-T-Z! SAY IT AGAIN! H-E-I-T-Z! Custom-designed! H-E-I-T-Z! Created to shine! H-E-I-T-Z! Pull the old Lightz down— It’s Heitz Lightz time! ⸻ [OUTRO — DARK PIANO / SLOW] You said we’re not a threat. But you watch us. You lurk. You talk. You know the products. You know the name. You know every move we make. And now… You’re watching people switch. So here’s your new favorite word: H. E. I. T. Z. Heitz Lightz. Custom designed. Created—not copied. Thirty different Lightz. Fifty million reasons. Louis V of LEDs. Light Years Ahead.
