[Verse 1, intimate, fingerpicked] Three in the morning, the dashboard's awake The line keeps falling — what line do I take I shipped the feature, I ran the ad Two-thirds of January, gone by grad The curve keeps moving, no place it stalls But the graph on the wall just explains [Pre-Chorus, slightly hushed] I've heard the pitch, I've done the math I've walked the growth and cleared the path But the data sits like a patient saint [Chorus] They don't come back And the numbers knew before you They don't come back No story you tell gets through The curve just falls — till the falling finally stops They don't come back [Verse 2, building slightly] Eight percent a month, it adds up clean Two-thirds of your people — gone by fourteen You can raise a round and fix the brand But forty-five retained — that's where the great ones land No hack survives if they don't answer the call [Pre-Chorus 2] I rewrote the onboarding twice I cut the price and made it nice But the numbers hold a straighter line [Chorus 2] They don't come back You built the thing — they still left you They don't come back And the benchmarks told the truth The curve just falls — till it finds the place it stays They don't come back [Bridge, stripped to guitar + vocal only] There's a point where the line goes flat — that's the moment you've been building at Not the launch day, not the funding call That flat line — that's the thing that matters most of all [Final Chorus, full but still restrained] They don't come back But the ones who stay will carry you They don't come back So build for the ones who do The curve goes flat — and that flat line is the truth They don't come back [Outro, fading, repeated softly] The numbers knew The numbers knew Before you did — the numbers knew
