
The Alpine peoples in Europe could communicate with the help of the alp-horn, the alpine horn. This had the advantage that the alpine dairyman didn’t have to scramble down the mountain if he forgot to tell his wife that he would be late for lunch today because he would join his buddies for a morning pint. He simply blew the alp-horn: [scream]"Hey, old hag, I’ll be late today, I’m at the innkeepers!" And no one was surprised when, to the amusement of the entire valley, a minute later from the other direction echoed: [scream]"If you go to get drunk before lunch, you can stay right there – I won’t heat anything up for you in the evening you drunken old ba*tard!" You quickly realise that such confidences posted publicly provided entertainment on the one hand. Still, on the other, gossip also sowed discord and malice: "Listen Susi, they say that Frau Müller from the backyard is having her dress made tighter, but I have the impression that she’s getting fatter and fatter, the buffet slaying hippopotamus, and her ugly husband is chasing every skirt!" At the latest, when the youngest members of our society at this point discovered the social medium “alp-horn” for themselves and annoyed the valley with whinging messages such as: [whining]"Mamaaaa – Lisaaa always pushes me, tell her, mamaaaa. It’s not fairrrrr", people thought about inventing the telephone. Nowadays – of course – reasonable people don’t use drums or alp-horns anymore but prefer Facebook, Twitter and WhatsApp – What an evolution we have made as a civilised society! ... or, on the other hand, have we?

