Wide awake in Every Day Life, Chapter 8 Part 3

Chapter 8, Part 3 Perhaps this is the most important lesson learnt from all these years: Road safety does not just come about when the situation becomes critical. It is established long before that – or it is not established at all. It begins with leadership and attitude. In communication and planning. In respect and training. In buffer times and clear lines of responsibility. And in the willingness not to view the driver as an interchangeable role, but as a person with limitations, responsibilities and dignity. ‘Wide Awake in Everyday Life’ now gives shape to this insight. It is a model for the present. And a proposal for the near future. Simple enough to get started. Clear enough for everyday life. And profound enough to bring about change. If we succeed in making drivers more attentive, companies more reliable, processes fairer and roads safer, then an initiative will become more than just a movement. Then experience will become structure. Attitude will become culture. And culture will perhaps become exactly what everything has been aiming for from the very beginning: that more people return home safely in the evening. This is how a painful realisation becomes a practical way forward. And that is exactly what ‘Hellwach’ is all about in everyday life. And here’s another tip: get the ‘Max Achtzig Prevention Edition’ playlist for your cab. Two hours of great music and valuable tips. Download it from the association’s website.