An der Rampe entscheidet sich (GB)

It is at the loading bay that we see just how human logistics really is. This is where drivers, shippers and retailers come face to face. And this is exactly where it can begin – mutual respect. Safety. Togetherness. With our new campaign “Respect at the Loading Bay – Wide Awake for Humanity”, we are sending a united message: for fairness, respect and solidarity throughout the entire supply chain. Because every sincere “Good morning”, every genuine smile, every moment of respect makes the difference – between stress and trust, between tiredness and alertness. Our movement is accompanied by the music video “It starts at the loading bay” – and an entire album in eleven languages that carries our message across Europe: Humanity is no trivial matter – it is the beginning of safety. Let’s show that. As drivers, as shippers, traders and partners. Wide awake together – for humanity.