The skin is the largest and most exposed organ of the body — caring for it takes more than a close shave. That’s why, at Bic, we are reinventing shaving. So we asked ourselves: if the care industry has evolved so much, why hasn’t shaving? Most people think skincare starts after the shave. But shaving is the very first thing that touches your skin — and that first contact defines the health of it...... Welcome to a new generation of shaving. This is… Shave Care. For women, introducing Soleil Glow. Tested & approved by dermatologists and skin-friendly ingredients. Designed with high-performance blades and with Hyaluronic Acid. Creating the first cosmetic razor in the razor industry. Soleil Glow also comes in three variants. For a smoother shave. With a 360° Shield. 3x more lubricants + After Care stick. For men, we reinvented shaving too. Flex Protect. The first razor that protects against the five signs of irritation: burning, redness, itching, dryness, and nicks. An all-new 5-blade head. Protective SmoothGlide blades and 20% more Lubra. All new handles Designed with the most awarded design agency in the world. To deliver premiumness, performance, and care. Also available in 4 blades. The most protective technology: every single blade has a skin guard. A care stick designed to protect you in case of mishaps. Flex Protect comes in three variants: 5 blade-New tech for a smooth and close shave. 4 protective blades with 3x more lubricants, and care stick. And body shaving to protect you from head to toe. At Bic, we reinvented the razor 50 years ago by creating the first disposable. And now, we reinvent it again. This is Shave Care. Tested and approved by dermatologists. Soleil Glow. Flex Protect.
