Understanding Consumer Behavior

[Verse 1] You watch my cart I watch your eyes Little hand on the shelf Big thoughts inside One more glance At the price tag line I can tell what you want Before you decide [Pre-Chorus] You reach, then you pause You want it all to fit Soft little reasons Wrapped around the gift [Chorus] Understanding consumer behavior Understanding consumer behavior You buy with your heart Then you justify later Understanding consumer behavior (Understanding consumer behavior) [Verse 2] The blue box wins When the red one shouts You don't need more But you don't walk out A small good deal And a clean first bite That tiny yes Turns into all night [Pre-Chorus] You reach, then you pause You want it all to fit Soft little reasons Wrapped around the gift [Chorus] Understanding consumer behavior Understanding consumer behavior You buy with your heart Then you justify later Understanding consumer behavior (Understanding consumer behavior) [Bridge] One click, one spark One name you trust A borrowed need Turns into must I see the pattern You see it too We all get pulled By the things we choose [Chorus] Understanding consumer behavior Understanding consumer behavior You buy with your heart Then you justify later Understanding consumer behavior (Understanding consumer behavior)