[Verse 1] Color-coded, week by week Every column tells me what I seek The seventh day, the thirtieth I'm watching what the numbers give Each new cohort starts the same Falls away like leaves in the rain [Pre-Chorus] I've been calling things "active" That were never really there Six months of careful counting Just to find I measured air [Chorus] Read the curve Give it time Every falling line Will find its floor Read the curve Be sure You're not watching numbers go — You're watching people walk out the door [Verse 2] First mile matters more than most Get them to the thing they need the most Not faster than they're ready for Scott said: don't make them choose before Airbnb learned: pause, don't end The ones you almost lost — you can win them back again [Pre-Chorus] I've been solving for the wrong thing Sending emails, running ads While the experience was broken From the very start we had [Chorus] Read the curve Give it time Find the week The line holds still Read the curve Be sure — A flat line means someone stayed Against their will to leave — and they will [Bridge] It's the most important thing And the least understood We spend a year on features And call the baseline "good" But if you never flatten Nothing else you've done Will save the ship from sinking When the tide has come undone [Final Chorus] Read the curve Give it time Even flat at ten percent Is a sign Read the curve Hold still — A flat line means someone stayed That's the only proof you'll ever need [Outro] The curve doesn't lie It only takes its time
