**Verse 1** Somebody's got an idea, it's barely got a name No audience defined yet, no map, no game I sit down in the room and ask what it could be Who it's for, what winning looks like, before we ever see **Pre-Chorus** Not waiting for the perfect set of facts Clarity from fog, that's where I'm at **Chorus** I take the zero to the one, from the first test to the launch Discovery to signup, to the first song, to the rush Messaging that lands, a story people feel Turning something unproven into something real Product, Growth, and Design, all around one plan I roll up my sleeves and I help it stand **Verse 2** Run the experiment, see who shows up Read the dashboard, learn what's good enough Map the new-user journey, find the moment that counts Make sure every touchpoint says the same thing out loud **Pre-Chorus** Not waiting for the perfect set of facts Clarity from fog, that's where I'm at **Chorus** I take the zero to the one, from the first test to the launch Discovery to signup, to the first song, to the rush Messaging that lands, a story people feel Turning something unproven into something real Product, Growth, and Design, all around one plan I roll up my sleeves and I help it stand **Bridge** No positional authority, just the insight that I bring UXR and data, every signal tells a thing Strategy to copy, low ego, hands in Ship it, learn from it, and do it again **Outro** Zero to one, quiet at the start Somewhere a new bet finds its heart That's the job, the story and the plan Making the unknown something people understand
