SWAG

SWAG is a five-member K-pop girl group under THEBLACKLABEL, consisting of Li, Haewon, ASA, Mei, and Wonye. The name SWAG represents Style, Wildness, Attitude, and Guts — four elements that define the group’s identity. It embodies their fearless individuality, unconventional style, bold confidence, and determination to stand out without following the rules. Known for their magnetic stage presence, powerful performances, confident rap, and futuristic hip-hop sound, SWAG blends heavy bass, edgy production, and high-fashion aesthetics to create a signature identity that is both rebellious and sophisticated. Through a fusion of hip-hop, R&B, and experimental pop, the five members express their individuality while sharing one collective vision: to challenge expectations, redefine their own standards, and leave a lasting mark on the industry. Five members. Four values. One identity. That’s SWAG.