About
ByE Entertainment is a creative entertainment company and fictional music universe built around the development, artistry, and storytelling of its groups, especially FIREYES and Hourlights. The company combines elements of idol training, original music production, performance concepts, and long-term narrative world-building to create something bigger than a traditional label. At the heart of ByE are its artists. FIREYES represents power, intensity, elegance, and emotional depth. Their identity blends passion and edge with striking visuals, strong vocals, and dramatic concepts. They are designed to feel bold and unforgettable, carrying both strength and mystery in their music and image. Hourlights, on the other hand, brings a different energy. As a co-ed group, they stand out through their blend of male and female voices, emotional storytelling, and a sound that can move between intimacy, atmosphere, and impact. Their identity feels more reflective, cinematic, and human, while still fitting into the larger performance-driven world of ByE. What defines ByE is that the company is not only about songs or group visuals. It is about creating full artistic identities.