It starts with Ingestion, From a data source, To a destination, Where the data goes. Your website or app is your first-party source, Every API or SaaS is a third-party source. All I know.. Data is a valuable thing, Watch it fly by and face vendor lock-in. Store a copy so when there is a need, You’ve got access, you don't need to plead. The Modern Data Stack is no secret, You need data, So you need tools to collect, store, analyze, and activate it. It's kinda sad that it seems so complicated, Alright alright, lemme try and explain it.. The separation of Compute and Storage in the cloud, Made warehousing cheaper, more accessible, much faster. Queries take seconds to process in parallel, Pay as you go, storage is infinitely scalable. E-T-L became E-L-T Because Extracting and Loading without Transforming is easy, Once in the warehouse, whenever the need be, Data can be transformed by writing a sequel query. Once transformed, your data models are ready, To derive insights, they need to be visualized, To drive action, they need to be synchronized, And that is all, the MDS isn't so complicated after all.